Research and Policy
Creativity Vs Robots
NESTA report that explores future automation and creativity in the UK and US workforces. It finds that creative jobs will be much more resistant to automation than most other jobs. These findings reflect the fact that machines can most successfully emulate humans when a problem is well specified in advance – that is, when performance can be straightforwardly quantified and evaluated – and when the work task environment is sufficiently simple to enable autonomous control. They will struggle when tasks are highly interpretive, geared at ‘products whose final form is not fully specified in advance’, and when work task environments are complex – a good description of most creative occupations.