Dan Pink: The Puzzle of Motivation

Career analyst Dan Pink examines the puzzle of motivation, using social science to explore one of the most robust and most ignored findings: that “Once a task called for ‘even rudimentary cognitive skill’ a “larger reward led to poorer performance’”. Pink makes the argument that when creativity is involved, personal incentives (like sense of purpose and autonomy) not only outperform traditional models of carrot and stick incentive, but that traditional incentives can actually damage performance.

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