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The cf. is a locus for interdisciplinary research at the University of the West of Scotland, generating a wide range of research from screen studies to social media. It is based in the School of Creative & Cultural Industries with Associates from around the University. The cf. fosters an advanced, theoretically informed and practice-led research culture, identifying key questions relevant to Scotland in a global economy. Our Associates work collaboratively across disciplines and with the wider CCI school research community, generating original insights that creates impact and influences global decisions about innovation, creativity and culture...