“It goes far beyond the traditional world of art and music. Creativity is the essence of invention and inspiration, and it is what fuels our economy. Indeed, global research we conducted in 2012 showed that 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society. But only 1 in 4 people – a strikingly low percentage – believe they are living up to their own creative potential.”
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Shantanu Narayen, Adobe President and CEO